While many accountancy firms may have had a website built for them years ago, it is important that your site remains up to date and is packed with the latest features that clients value.
Businesses and individuals seeking out professional services are savvier than ever before and will often draw particular conclusions from how your website functions and looks.
• Is your current website for accountants slow and clunky?
• Does it lack a polished look?
• Does it fail to convey the right message to your prospective and current clients?
• Is it inconsistent with your branding?
• Are you just not generating new leads from your accountancy website?
If your website design and functionality has not been updated in a while, now is the time to act.
Why is web design for accountants so important?
Accountancy firms should think of their website as their shop window.
It is the first thing that most clients will see – making the best initial impression counts.
Did you know?
milliseconds
Website visitors only take about 50 milliseconds to form an opinion about your site
per cent
Around 57% of visitors won’t recommend a company with a poorly designed website
per cent
Almost 40% of visitors will stop using a website if the content or layout is unattractive
per cent
88% of clients are less likely to revisit a website following a poor experience
What does your current accountancy website say about you?
If it looks outdated, doesn’t convey your approach or is simply difficult to navigate then it is time for change.
Building and designing a new website doesn’t have to be stressful or costly – and it can make a big difference to your lead generation and interaction with clients.
A website design should reflect your brand and deliver the right message from the get-go so that clients have a greater appreciation for the value that you can add to their business and lives.
If it doesn’t function well or is not responsive on mobile devices, another accountancy firm’s website is only a click away – can you afford to lose new clients this easily?
How can I get more people to visit my website?
Go back a decade or more and many accountancy firms simply didn’t have much of a web presence.
Those with websites stood out from the crowd and were often the first stop for clients.
Today every firm, regardless of its size, will have a website, social media platforms and digital advertising that draws clients to their services.
Those that do it well win leads but many more firms out there do not have SEO optimised websites and fail to use Pay Per Click (PPC) advertising campaigns effectively to reach new audiences.
Organic SEO and PPC are incredibly powerful tools that help you reach the top position on Google and other search engines.
This is how new clients will discover you online – those at the top, in position one, win 43% of all clicks.
One of the most common things we hear from new clients is that they have spent lots of money on a new website but have won no leads from it.
When we review their website and digital marketing approach, we often find it is because they don’t have the right tools, like social media, SEO and PPC, to win them new leads or their website is not optimised for mobile devices and is providing a poor digital experience.
How can my website help me generate leads for my accountancy firm?
Lead generation for accountants can be challenging, especially in such a competitive market, but it is often one of the main end goals of building a successful website.
Winning new work from your website can rely on a lot of factors, including:
Website Design
Functionality and Features
Effective Copywriting
SEO
Incentives
Clients will have certain expectations of a firm and if you aren’t meeting them in your website design then they may simply go elsewhere.
Accountancy firms need to add value to the client experience on their website and make their journey online easy to navigate.
If your website is clunky or it is difficult to find the information they need, it can be frustrating and off-putting – remember you may only have milliseconds to grab their attention and win them over.
Evaluating the functionality and effectiveness of your website for lead generation can be difficult, which is why it helps to have professionals give you an independent assessment.
We understand the UK accountancy market better than most, thanks to our 20 years of experience building effective websites.
How we can help
We specialise in producing effective and attractive websites for accountants – helping firms to review their current weaknesses and build sites that win them new leads and impress clients.
We have built sites for accountancy firms across the UK, including:
• Websites for accountants in Birmingham
• Websites for accountants in London
• Websites for accountants in Sutton Coldfield
• Websites for accountants across Yorkshire
• Websites for accountants in the South West
• Websites for accountants in the Cotswolds
• Websites for accountants in Lincolnshire
• Websites for accountants in the North West
• Websites for accountants across the Midlands
Don’t just take our word for it, this is what our clients have to say about our website design for accountants:
MFG Solicitors
“Working with the JE Consulting team means there is no need to have a qualified marketing person, or department, on site, they provide a completely outsourced service in all disciplines of legal service marketing.”
Rotherham Taylor
Just to let you know your good work is working – we’ve had two queries in the last two days regarding us being property specialists.
Dickson Middleton
“I would like to take this opportunity to personally thank you for all of your help in recent years, it is fair to say that as a technological dinosaur I have learned a great deal from you and the support that you have provided to the firm in particular over the last 6 months has been invaluable. I can confidently say that the regular information that you were putting out at the start of lockdown has not only enhanced our standing with our existing clients but has also helped to generate a number of new leads for the firm.”
Glazers Chartered Accountants
“In the last 12 months, web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees.”
Nicholsons
“I have worked with JE Consulting for a number of years now. Together we have implemented a new marketing strategy that has really helped take our efforts forward. They have personally helped me design new tactics that have strengthened our brand and communicated our core messages to our target audience. The team’s mix of industry experience and creative input has been extremely beneficial to our marketing program and the results speak for themselves.”
Haslers
Laurence Jacobs, describes JE Consulting “as part of our business development team”.
“Working with JE Consulting has given us valuable access to the range of resources that a firm requires to maintain a complete marketing/business development department – including design, PR, web services, copywriting and ad hoc advice – in a more flexible way, which suits our needs.
“Working with JE Consulting’s team is always a pleasure and we regard them as part of our business development team.”
Palmers Solicitors
“Having JE Consulting on board is like having our own in-house marketing department – we can call on them at any time, whatever our requirements, but without the overheads that come with employing our own marketing team.”
Integral Private Finance Services Ltd
“As always the JEC team are incredibly efficient and responsive and your pricing extremely fair.”
Hayward Wright
“We have been working with JE Consulting since September 2021, we have been so happy with the ideas and support they have given us. We are keen to set ourselves apart from other accountants and their help to do this has been invaluable.”
Moore Thompson
“JE Consulting have helped our practice with a variety of marketing which includes our website, marketing literature and ongoing advice. I would recommend them to any other professional firm.”
Mackrell.Solicitors
“The team at JE Consulting has a great reputation of delivering an effective, friendly and efficient approach – I would have no hesitation in recommending them to other firms.”
WhisperClaims
“We recently made the decision to switch from an in-house marketing team and associated third party spend on areas such as PR and digital marketing and instead flipped to a fully outsourced model with JE Consulting. The team have been hugely important in reshaping our marketing strategy and helping us access the accountancy market. The efficiency of our marketing efforts have substantially increased as a result. Very happy with the service so far”
OGR Stock Denton LLP
“We have seen a huge improvement in our website and online presence as well as our press and local profile compared to where we were 12 months ago.”
OGR Stock Denton LLP
Lamont Pridmore
“JE Consulting have continued to deliver large amounts of PR, design, website and social media work again for us [this year], offering excellent value for money.”
Chris Lane
“I want to say how grateful I am for everything you guys have done for this firm. Back in 2017 when I started we had a BD team of 1 (me..) so meeting you guys within a week or so of me starting gave me so much reassurance that I was not alone! We’ve achieved so much together, from the weird and wacky videos to the countless awards we made the shortlist for or just went ahead and won!
From the off you never felt like anything but an in house marketing team. Always responsive, always professional and despite how last minute (and annoying!) our requests might have been, not once did you say we can’t help.
If my next place has a marketing dept anywhere near as good as you lot then I will count myself very lucky indeed.”
TWP Chartered Accountants and Chartered Tax Advisers
“Thanks to JE Consulting, we have a structured and managed marketing plan for the firm. As a result we have seen growth year on year both in new clients and in our market profile. Their specialist knowledge of working with accountancy firms is unrivalled.”
Milsted Langdon LLP
“Marketing is not something that comes naturally to many accountants: JE Consulting has helped us as a firm finally to ‘grow up’ in our approach to this discipline.”
Batchelors Solicitors
“I only ever receive a reliable, efficient and professional service from JE Consulting. A pleasure to work with and would not hesitate to recommend.”
OGR
“Innovative, vibrant and free-thinking JE Consulting can be the secret ingredient in your business, the people who give you that extra percentage to raise your profile. It’s a pleasure to work with such talented people supremely skilled in communications, with the expertise and skills to help deliver award-winning success.”
Leigh Accountancy
“I just wanted to thank whoever put this together. In its simplicity, in the way that it gets the message across without resorting to jargon, it’s a beautiful piece of writing and something that I’m incredibly proud to put out into the world with Leigh Accountancy’s name on. It deserves to be read by a bigger audience than unfortunately our blog reaches.“
AGS
“They are a proactive firm who are always looking into ways in which we can promote ourselves better.”
Howard Worth
“Working with JE Consulting is a pleasure, their knowledge and experience in marketing for professional firms is first class JE Consulting delivers inovative ideas, practical, tried and tested solutions and always on time! I would not hesitate to recommend them.”
McPhersons
“Your Covid updates have been really useful and have saved our firm a lot of time over the past few months so thank you!”
Glazers Chartered Accountants
“JE Consulting have been an integral and important part of our successful marketing effort over the past few years. They have been a huge support to us and we find them easy and enjoyable to work with, always providing a professional and personal service. Highly recommended!”
FYI Software
“We were recommended the services of JE Consulting from another APP vendor. From our first meeting with Jo, it was abundantly clear they understood the market very well.
We’ve been particularly impressed with their cadence of work. The quality and timeliness of well-researched and nicely crafted blogs and customer stories have been outstanding. It’s a testament to their time in the industry that they can distil complex ideas into a concise and easily consumed message.
The turnaround times are impressive. This can only happen with a well run company where they have the depth to cover all aspects of a marketing strategy.”
HR Caddy
“They provide an excellent professional service so I dont have to worry about it! I know its in safe hands.”
Lamont Pridmore
“We use Jo Edwards and cannot recommend her more highly. JE have professionalised our marketing function and since 2008 we have achieved a growth rate of one new client for every working day in every year since then!”
CMEASY
“Just a word of massive thanks for everything JE Consulting did preparing for yesterday’s event which was a great success and really exceeded our expectations in terms of awareness, attendance and achievements!!
We could not have done it without all of your support in each and every way that you assisted us. Everything was executed so professionally and efficiently and even though it was our first, we actually looked the part with the excellent communications prior to and handouts and visuals at the event.
So, all in all, thank you so much, we are very grateful for all the ideas and support throughout this campaign. Great work all round!”
Mackrell.Solicitors
“The level of support and guidance we have received from JE over many years really is an integral part of our success as a law firm.”
HR Caddy
“I just wanted to feedback to you and the team how pleased we have been with the work you have done. It has delivered exactly what we were after and more – and the survey has been great! I haven’t had my name in a newspaper since getting a prize at my school sports day in 1984!! Seriously though, we have been really pleased and just wanted to pass that on.”
McGills
“We have loved working with JE Consulting for over 8 years. They have been instrumental in improving our brand awareness, community engagement and lead generation in that time. They have a real can do attitude and our marketing spend has been rewarded many times over. We have been impressed with their ability to present our firm to potential clients, and we have seen growth as a direct result of that work, especially through our website and online marketing activity.”
Palmers Solicitors
“Because JE Consulting understand what we are about and what we want to achieve, we know our marketing needs could not be in safer hands.”
Palmers Solicitors
“Because JE Consulting understand what we are about and what we want to achieve, we know our marketing needs could not be in safer hands.”
All Property Finance
“I am very grateful for the work JE Consulting’s team has put in and the advice you have given me over the years. Right from designing my logo to helping me keep high in the search engines, I could not have done this without you.”
Health-Wise (UK)
“Jo, you and your team are special. Everything is perfect. When we spoke to our family about the new timelines they too were amazed at how full on and comprehensive your plan is. Let’s go ahead and know that tomorrow and beyond is going to be fantastic.”
M J Bushell
“We’ve been using JE Consulting for nearly 4 years now. They have grown our online and social media presence from almost zero to, one of the best accountants websites out there (in my opinion). The whole team are great and I can’t fault the quality of their content writers.
This all happens with minimal effort from us partners and staff. I couldn’t recommend them enough, they offer great value to us and JEC as our marketing team have been a big part of our growth over the last few years.”
Davis Grant
“Having been recommended to us by a peer and industry thought leader, Jo has not disappointed from initial meetings to on-going delivery. From the outset, her specific knowledge of the accountancy industry and ability to provide strategic guidance and steer us in the correct direction has been invaluable. Backed up by a team of specialists who provide high-quality work in a timely, courteous and helpful manner – we have been able to deliver on the planned digital marketing and PR priorities and also cope with unforeseen requirements in turbulent times. Looking forward to a continuing relationship in which we push our work onto new higher levels.”
Nexus
“We are entering our third year working with JE Consulting, and their support has been invaluable in growing our brand. After experiencing significant growth during COVID, we had overlooked the importance of marketing and didn’t fully realise how crucial branding, Google, and social media would be to our continued success.
“JE Consulting has been pivotal in helping us define a clear brand, revamp our website, and drive our company to new revenue levels.
“Their efforts have also contributed to our nominations for multiple awards. We’ve developed a strong partnership centred around learning and growth.
“The team have been consistently responsive, communicative, and reliable, always meeting the deadlines they set.”
Websites for Accountants
Website design for accountants continues to change and become more innovative, as firms seek to separate themselves from competitors and win new leads.