Why now is a great time to update your website
When was the last time you updated or refreshed your website? If you haven’t made changes or given it a new look in a little while, it might be time to improve and revitalise your website.
There are thousands of sites out there that look outdated, are slow to access and aren’t optimised for SEO or mobile devices.
Failing to update your website could put you at a severe disadvantage over your competitors – lowering your ranking on search engines, like Google, and giving the wrong impression to your existing and prospective clients.
A shop window to your services
The first thing that most potential clients will see or check is your website. As the saying goes “first impressions count”, so what does your website say about you?
If your pages look dated, include old information or are slow to load, clients may go elsewhere, regardless of how good your services actually are.
In a world full of slick websites, packed with features and optimised for use on mobile devices, clunky and outdated websites stick out like a sore thumb.
Why you should update your website
As we have established there are many reasons why you might want to update your website, but here is a full summary of the benefits for you to consider:
- Improved SEO optimisation
- Additional features to promote services
- Creation of better data capture tags for future targeting
- Enhanced mobile device optimisation
- Better responsiveness and a smoother running website
- A chance to update and remove outdated content
- Improved navigation and backlinks
- Reduced bounce rate
If you haven’t reviewed and updated your website in several years, now is a great opportunity to do so.
The events of the last few years have driven many more people online from all age groups and so it is essential that your website is optimised and gives the right impression of your practice.
Here to help
We help lots of businesses to update and improve their websites every year.
We understand the professional services market and can create a website that will impress and support your clients.
