By Tom Mason, Communications Director, and Callum Macrae, Marketing Director at JE Consulting
It’s the season to be jolly… and strategic! As 2024 draws to a close, now is the perfect time to review your marketing efforts, sprinkle in a little holiday cheer, and plan for the year ahead.
Whether you’re an accountant, lawyer, healthcare provider, tech vendor, or any other business, these 12 helpful tips will help you sleigh your marketing goals.
Grab a mince pie, crank up the carols, and let’s dive in.
Be prepared
It’s the golden rule of Christmas and marketing – always be prepared. The best campaigns often rely on seamless execution, however, it good to have contingencies in place for when things don’t go to plan.
Test, test, and test again
Finding the winning marketing formula takes a bit of trial and error. A/B testing your campaigns helps you see what works best. It’s not magic—it’s marketing science.
Bold is better than boring
Stand out by being bold in your marketing. Whether it’s a quirky video campaign or an unexpected giveaway, dare to be different. No one ever got noticed for playing it safe.
Win big
Being shortlisted or winning industry accolades can work wonders for your brand’s reputation. They add credibility and can help to attract new clients.
Expand your audience
Explore new social media platforms, fresh SEO strategies, or even launch services in a new region. Growth starts with looking outside your current circle.
Prepare for the worst
Crises happen, from cyberattacks to PR blunders. Take the time to develop a clear communication plan – it’s your insurance policy for when things go awry.
Show, don’t tell
Your clients want proof, not promises. Case studies, testimonials, and data-driven results can demonstrate your expertise better than any slogan. Let your work speak louder than your words—it’s the ultimate gift of trust.
Personal beats perfect
People don’t buy from businesses; they buy from people. Inject personality into your marketing—whether it’s sharing team achievements or a festive message from the MD. It’s not about being perfect; it’s about being relatable.
Repurpose everything
A single piece of content can be the gift that keeps on giving. Turn that blog post into a social media carousel, a reel, or even an email. Maximise your ROI by re-wrapping old content into new formats.
Experiment with video
Video remains the star on top of the marketing tree. It grabs attention, drives engagement, and converts leads. Don’t be afraid to get creative—whether it’s a festive team video or a snappy tutorial, video is here to stay.
Celebrate your clients
Christmas is the perfect time to thank your clients for their loyalty. Whether it’s a personalised message, a thoughtful gift, or a shout-out on social media, make them feel valued. After all, it’s their support that keeps your business merry and bright.
Don’t forget your team
Behind every great marketing campaign is a team that works harder than Santa’s elves. Recognise their efforts, celebrate their wins, and show your gratitude. A happy team leads to even better results—and maybe fewer “Grinch” moments next year.
As we prepare to enter a new year, remember that marketing is more than just strategies and metrics – it’s about connection, creativity, and a touch of flair.
Whether you’re lighting up the social media feeds or fine-tuning your 2025 plan, we are here to help, so get in touch with our experienced team today.
