Think of digital marketing like a championship-winning football team. You have different players – each with a specific role – but to win, they need to work together seamlessly.
Your website is the rock-solid defence, social media is the midfield playmaker making the right connections, email marketing delivers precision passes, and video?
Video is your star striker, grabbing attention and converting opportunities into goals.
A multi-channel digital approach ensures your brand is seen everywhere your audience is active. It’s about integrating channels, not running them in silos.
While PPC, SEO, social media, content marketing, and email all play crucial roles, video is the game-changer that brings it all together.
The power of video in a multi-channel world
Video isn’t just another marketing tool. it’s the most engaging, shareable, and memorable form of content out there right now – you only have to see the rise of TikTok, YouTube and Instagram’s Reels.
Whether it’s a quick explainer video, a behind-the-scenes clip, or a polished brand story, video makes an impact.
Here’s why it’s a must-have within your wider marketing mix:
- It has an audience reach of 92 per cent across the globe – The majority of people worldwide can access videos online, giving you an idea of the massive scope your brand can reach. (Source: Statistica, 2024)
- It boosts engagement across all platforms – Whether embedded in an email, shared on LinkedIn, or pinned to the top of your website, video draws people in and keeps them watching.
- It supercharges social media performance – Algorithms favour video, and so do audiences. A well-placed video ad or organic clip can significantly increase reach and engagement.
- It improves website conversions – Adding a product video to a landing page can increase conversions by up to 80 per cent.
- It strengthens brand storytelling – A compelling video lets you show, not just tell, what your brand stands for.
- 78 per cent of brands want to increase their video output – In a survey of 2,000 businesses, the majority said they’d be making more videos in 2024. (Source: Wistia, 2024)
How video fits into a full-service marketing strategy
As part of a multi-channel approach, video doesn’t stand alone—it integrates seamlessly into other marketing efforts.
Here’s how it plays its part:
- SEO & website content: Search engines love video. Embedding video on your website keeps visitors engaged longer, reducing bounce rates and improving rankings.
- Social media & paid ads: Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts drive engagement, while targeted video ads can increase ROI significantly.
- Email marketing: Including video in an email can increase click-through rates by up to 300 per cent—turning passive readers into active customers.
- Content marketing: Repurposing video into blog posts, podcasts, and social snippets extends its value across multiple channels.
Why work with a full-service agency?
While video is a superstar, it needs the right strategy behind it. That’s where a full-service marketing agency, such as JE Consulting, comes in.
We ensure your video content isn’t just visually stunning but also aligned with your brand goals, audience needs, and other marketing activities.
From scriptwriting and production to distribution and performance tracking, an agency can make sure your videos are working hard across all platforms.
To find out more about our video services, please get in touch.
