If your website is hard to find, then you are probably missing out on potential clients because of poor Search Engine Optimisation (SEO) practices.
SEO is the art of bringing your website from a lower position on Google’s results page to a higher position, and it is incredibly important.
In this blog, we go through some of the reasons you should consider receiving SEO help and talk about the benefits of an SEO audit on your website.
Proof that you need SEO help
If you look at the position of your webpage on a Google search results page and wonder if it’s high enough to get clicked on by users, it probably isn’t.
The top three Google search results get 54.4 per cent of all clicks which means that the remaining thousands of results are fighting over less than half of all clicks.
The further you go down the results page, the less and less traffic you are fighting over.
If you are on the second page of search results, the situation is even worse.
Only 0.63 per cent of Google searchers click on results from the second page, so by not showing on the first page you are missing out on over 99 per cent of all internet traffic that might click on your site.
However, SEO is more than just a tool for visibility, it also provides a smoother experience for your web users.
Perhaps, you think that this is not important, but according to WebFX, of those users who have a bad experience on your website, 89 per cent will spend money with a competitor instead.
So, it’s not just about getting to the top, it’s about beating your competitors and ensuring your firm’s survival.
Meanwhile, your competitors are continually enhancing their strategies and investing in their web and SEO design.
The longer you wait before investing in SEO, the more clients you are likely to lose as a result.
Location matters
On top of these startling statistics, the location of the user and your business has a big impact on whether your website will receive any traffic from potential local clients.
In fact, 30 per cent of all mobile searches are related to location and 28 per cent of searches for something nearby result in a purchase.
Whilst this may seem irrelevant, your website will not attract local traffic without the correct use of SEO.
SEO is how Google knows to recommend your site to local searchers, so it is vital to get it right.
The SEO practices you implement on your site will also allow you to better connect to your local community, local publications and press and might attract new clients who are looking to work in the area.
The SEO can help locate you on a local, regional, national and even international level, so Google knows exactly who to recommend your site to.
Time for an SEO audit?
Now you understand the importance of SEO, the next stage in the process is to have your site SEO audited by a qualified expert.
(This is where the team at JE Consulting can help).
This is a real game-changer and can help you develop a plan for improving your overall SEO score.
An SEO audit can help you:
- Identify weaknesses in your website’s current SEO strategy, enabling targeted improvements.
- Highlight technical issues affecting your site’s performance and search engine rankings.
- Provide insights into your competitors’ SEO tactics, offering valuable market intelligence.
- Help ensure your website aligns with the latest search engine algorithms and best practices.
- Boost your website’s traffic and user engagement, ultimately increasing conversions and client numbers.
Once you have this information in a report, we can begin to work together to implement best practices within SEO to rapidly improve your site’s ranking on Google.
Our SEO experts can bring your website to more potential clients as well as improve its speed and performance so you can focus on providing excellent service to your current and new clients.
If you would like to apply for an SEO audit from our experts, please get in touch.
