In today’s saturated market, standing out from the crowd has become an absolute necessity.
A great way to distinguish your professional service firm is by developing a unique “brand voice.”
Your firm’s voice serves as an essential element that shapes your brand identity, resonates with your audience, and helps to foster lasting relationships through advertising.
Here’s a guide to help you define your voice and harness its marketing benefits.
Identify your core values
- What makes your firm stand out from the rest?
- Are you innovative, traditional, unique, or informal?
- Is your firm large or small?
- Do you focus on a specific sector or niche?
Your core values should resonate in every interaction you have with your audience just as it does when your clients walk through the door.
This creates a consistent experience that potential clients can relate to, which in turn establishes the beginnings of trust – a vital aspect of any practice’s success.
Know your audience
The tone and style your firm adopts should appeal to your target demographic.
For example, there is no point crafting your advertising to appeal to multi-national businesses when your primary clientele is interested in estate planning and Family Law.
Take the time to do market research, identify your ideal client, and start to speak their language in all your outward-facing communications.
Understanding their pain points and what they value can inform not only the type of content you create but also the way you convey it.
Analyse your competitors
To avoid sounding like everyone else in your industry, take note of the voices and tones your competitors are using.
Is there a gap or an opportunity that you can exploit with a well-tailored brand voice that reaches just the right audience?
Your firm’s unique voice could be the factor that allows you to reach potential clients who are not already covered by one of your competitors.
Speak to the professionals
Developing a firm’s brand voice is a difficult thing to do – especially when your time could be better spent running your daily operations.
It is also vital that your brand voice is consistent across all platforms, from social media and your website to customer service interactions, which is particularly difficult to achieve unless you are focused solely on this challenge.
That is where the services of a professional marketing agency, like JE Consulting, come in.
By outsourcing your advertising needs you open the door for expert advice on finding your firm’s brand voice and boosting the capabilities of your marketing.
Finding your brand’s voice is an ongoing process that can evolve as you grow, just like a marketing agency, that will support you throughout the process.
The benefits of outsourcing your advertising needs are numerous:
- Improved customer engagement
- Streamlined and simplified content creation
- Giving you more time to focus on the business
- High-quality analysis of your audience’s demographic
The list goes on.
Why not let JE Consulting help you define your voice?
With nearly 25 years of experience in advertising, our experts are qualified in all aspects of marketing strategy.
Get in touch to find out more.
