If you want to make a name for your business in the professional landscape, LinkedIn is the place to go.
It is a great platform for professional service firms to boost their reputation and secure new clients.
However, it can take time and skill to drive engagement with your content.
That’s why we have produced five top tips to improve your LinkedIn strategy – specifically for professional service firms like yours.
Focus on publishing quality content
The first rule of driving engagement is quality over quantity.
Potential clients will only interact with your content if it benefits them in some way. So, rather than content that simply promotes your firm, you should focus on providing value to your audience.
Sharing insights related to your industry or helpful advice to your potential clients can be a great way to do this.
Your content does not necessarily have to be written by you and outsourcing your social media marketing is usually a more effective method.
At JE Consulting we craft tailored content for professional service firms and our Social Media Team promote engagement with your brand across a range of platforms.
Engage your employees
According to LinkedIn, 30 per cent of a company’s engagement comes from their own employees.
Rather than seeing this as wasted engagement, firms should actively encourage their employees to get involved with their social media campaigns.
To capitalise on this engagement, treat your employees as ambassadors of your brand. Celebrate their achievements publicly to give your staff something to share and repost on their own pages.
Use video content
LinkedIn say that videos drive five times more engagement than any other content and they are especially useful for B2B marketing.
Taking your engagement to the next level by including video content could be the key to boosting your firm’s audience.
Again, JE Consulting can help with video content if you are unsure where to start.
Use analytics to your advantage
Pay close attention to analytics to understand what boosts engagement.
- Which posts get the most interaction?
- What times are most effective for posting?
- Which demographics are interacting with your content?
Use this information to refine your strategy and target your desired audience.
Build meaningful connections
LinkedIn is not just about gathering as many connections as possible. You should aim to build a network that makes a difference to your business.
Send out connection requests to professionals who align with your firm’s objectives and engage in meaningful conversations with them. This is a great way of learning more about your clients and competition.
By implementing these five tips, you can improve your professional service firm’s LinkedIn engagement and make the platform a powerful tool in your arsenal. Paying attention to these details can give you the edge in a competitive marketplace.
To find out how JE Consulting’s Social Media Team can boost your firm’s engagement across a wide range of platforms, including LinkedIn, please, get in touch.
