AI isn’t just a buzzword—it’s reshaping how we think about creativity and connection in our lives, including social media.
As AI becomes a mainstay in marketing toolkits, finding the balance between efficiency and authenticity has never been more crucial.
But here’s the exciting part: this new era is your brand’s chance to shine by infusing genuine, entertaining, and human content into the mix.
AI in marketing: A new companion
We are often asked whether we use AI within our regular workday – the answer is a resounding yes!
Why wouldn’t we want to use the latest and greatest technology to support our already creative team?
AI has taken the marketing world by storm, proving itself invaluable for generating ideas and optimising processes – but it has quickly become clear to regular users that it simply cannot (for the time being at least) replace the creativity of the human mind.
As we venture deeper into 2024, it’s clear that the heart of authenticity isn’t in whether the content is AI-generated or human-made.
It’s about the experiences and emotions that content evokes in your audience. And guess what? Gen-Z, our digital-native friends, are keenly tuned into this vibe, showing us that being real and digital can go hand in hand.
The secret sauce: Humour and humanity
Here’s where it gets fun: AI might be brilliant, but it’s still learning the ropes when it comes to humour and the subtleties of human emotion.
This is your brand’s superpower. The ability to entertain, feel seen, or nod in agreement is uniquely human and something your audience craves, but AI struggles (at times) to deliver with authenticity.
How to “Keep It Real”
So, how do you harness AI’s power without turning into a robot? Let’s dive in:
Start with a spark: Let AI generate ideas but add the spark of your brand’s personality. Think of it as setting up a joke that your brand’s human touch can deliver as the punchline.
Tailor with care: Give your AI tools a clear picture of your brand’s voice and tone. Whether you’re all about deep thought leadership or heartwarming stories, make sure the AI suggestions align with what makes you, you.
Polish with personality: Once you have AI’s suggestions, it’s time for a human makeover. The output is just as critical as the input so invest some of that time you saved to enhance your content.
Don’t lose your authenticity
Many people use AI as a time saver, but don’t get lazy! If you want to stand out in a market increasingly packed with robotic text, you need to continue to cultivate your copy to match your brand and audience.
People have adapted quickly to AI and they will be able to tell if you aren’t being authentic. Here’s to creating content that’s as real, relatable, and entertaining as the humans behind it!
A proportion of this article was written by AI – Can you tell?
