Clever marketing for accountants in Birmingham, London and across the UK
Clever marketing for accountants in practice is all about using the right mediums that will attract the right clients for your firm.
Referrals continue to play an important role in many firms. However, to differentiate yourself, you need to think about how you use marketing to reach new audiences.
Thankfully, there has never been so many options, platforms and techniques available that accountants in practice can utilise – often, very cost effectively.
Working with a wide range of accountancy firms over 20+ years, we have developed clever marketing for accountants that can be utilised to create a great impression.
Social media
Who would have thought that social media would change the world so drastically in just a few decades? When marketing for accountants, firms need to consider how they can use platforms to the best of their ability.
They need to consider their audience on each platform and how the sites themselves are used by followers.
For instance, something posted quickly on Twitter as a reminder to clients. In comparison, LinkedIn may call for a more detailed update – and then you have new platforms like Instagram and TikTok to think about, where everything is driven by visuals.
LinkedIn/Facebook Advertising
Social media advertising cannot be ignored. It is a powerful tool that allows accountants to target adverts at the people that count.
As a result of print advertising being less effective than it once was, social media advertising has become an obvious successor, along with Google pay per click, when marketing for accountants.
Running an advert on social is a great way of monitoring and/or increasing interest in an event or improving the overall online visibility of your firm, especially in niche areas.
PR
The world of PR is changing and becoming increasingly digitised. In many cases, communications have moved online and these days’ connections are often made via social media feeds.
Accountants, if they want to improve wider recognition of their firm, need to take a proactive approach to PR.
They need to be creating the stories, rather than just reacting to them. This is one area of marketing for accountants that is often overlooked, but one where you can create a real buzz, particularly where it is tied into a winning social media campaign.
Webinars
The move to homeworking and people’s preferences for online communication means that webinars can be an important tool when marketing for accountants.
Unlike physical events and seminars, which still have value, webinars allow clients to access the updates and advice they need without having to leave the comfort of their office or home.
What’s more, the relative cost of hosting a webinar is far below that of a regular event. Firms should also consider podcasts as a way of disseminating information and to show greater depth to their expertise.
Here to advise about clever marketing for accountants
We are experts in clever marketing for accountants and have worked with some of the UK’s leading regional firms to create proactive marketing campaigns that have helped to attract new clients, staff and build up their profiles within the wider profession.
To find out more about our specialist approaches to clever marketing for accountants, please click here.
McGills
“We have loved working with JE Consulting for over 8 years. They have been instrumental in improving our brand awareness, community engagement and lead generation in that time. They have a real can do attitude and our marketing spend has been rewarded many times over. We have been impressed with their ability to present our firm to potential clients, and we have seen growth as a direct result of that work, especially through our website and online marketing activity.”
FYI Software
“We were recommended the services of JE Consulting from another APP vendor. From our first meeting with Jo, it was abundantly clear they understood the market very well.
We’ve been particularly impressed with their cadence of work. The quality and timeliness of well-researched and nicely crafted blogs and customer stories have been outstanding. It’s a testament to their time in the industry that they can distil complex ideas into a concise and easily consumed message.
The turnaround times are impressive. This can only happen with a well run company where they have the depth to cover all aspects of a marketing strategy.”
Glazers Chartered Accountants
“JE Consulting have been an integral and important part of our successful marketing effort over the past few years. They have been a huge support to us and we find them easy and enjoyable to work with, always providing a professional and personal service. Highly recommended!”
Moore Thompson
“JE Consulting have helped our practice with a variety of marketing which includes our website, marketing literature and ongoing advice. I would recommend them to any other professional firm.”
Palmers Solicitors
“Because JE Consulting understand what we are about and what we want to achieve, we know our marketing needs could not be in safer hands.”
OGR Stock Denton LLP
“We have seen a huge improvement in our website and online presence as well as our press and local profile compared to where we were 12 months ago.”
OGR Stock Denton LLP
AGS
“They are a proactive firm who are always looking into ways in which we can promote ourselves better.”
Howard Worth
“Working with JE Consulting is a pleasure, their knowledge and experience in marketing for professional firms is first class JE Consulting delivers inovative ideas, practical, tried and tested solutions and always on time! I would not hesitate to recommend them.”
Health-Wise (UK)
“Jo, you and your team are special. Everything is perfect. When we spoke to our family about the new timelines they too were amazed at how full on and comprehensive your plan is. Let’s go ahead and know that tomorrow and beyond is going to be fantastic.”
Nicholsons
“I have worked with JE Consulting for a number of years now. Together we have implemented a new marketing strategy that has really helped take our efforts forward. They have personally helped me design new tactics that have strengthened our brand and communicated our core messages to our target audience. The team’s mix of industry experience and creative input has been extremely beneficial to our marketing program and the results speak for themselves.”
Mackrell.Solicitors
“The level of support and guidance we have received from JE over many years really is an integral part of our success as a law firm.”
Batchelors Solicitors
“I only ever receive a reliable, efficient and professional service from JE Consulting. A pleasure to work with and would not hesitate to recommend.”
Dickson Middleton
“I would like to take this opportunity to personally thank you for all of your help in recent years, it is fair to say that as a technological dinosaur I have learned a great deal from you and the support that you have provided to the firm in particular over the last 6 months has been invaluable. I can confidently say that the regular information that you were putting out at the start of lockdown has not only enhanced our standing with our existing clients but has also helped to generate a number of new leads for the firm.”
Chris Lane
“I want to say how grateful I am for everything you guys have done for this firm. Back in 2017 when I started we had a BD team of 1 (me..) so meeting you guys within a week or so of me starting gave me so much reassurance that I was not alone! We’ve achieved so much together, from the weird and wacky videos to the countless awards we made the shortlist for or just went ahead and won!
From the off you never felt like anything but an in house marketing team. Always responsive, always professional and despite how last minute (and annoying!) our requests might have been, not once did you say we can’t help.
If my next place has a marketing dept anywhere near as good as you lot then I will count myself very lucky indeed.”
HR Caddy
“I just wanted to feedback to you and the team how pleased we have been with the work you have done. It has delivered exactly what we were after and more – and the survey has been great! I haven’t had my name in a newspaper since getting a prize at my school sports day in 1984!! Seriously though, we have been really pleased and just wanted to pass that on.”
TWP Chartered Accountants and Chartered Tax Advisers
“Thanks to JE Consulting, we have a structured and managed marketing plan for the firm. As a result we have seen growth year on year both in new clients and in our market profile. Their specialist knowledge of working with accountancy firms is unrivalled.”
HR Caddy
“They provide an excellent professional service so I dont have to worry about it! I know its in safe hands.”
M J Bushell
“We’ve been using JE Consulting for nearly 4 years now. They have grown our online and social media presence from almost zero to, one of the best accountants websites out there (in my opinion). The whole team are great and I can’t fault the quality of their content writers.
This all happens with minimal effort from us partners and staff. I couldn’t recommend them enough, they offer great value to us and JEC as our marketing team have been a big part of our growth over the last few years.”
McPhersons
“Your Covid updates have been really useful and have saved our firm a lot of time over the past few months so thank you!”
Palmers Solicitors
“Because JE Consulting understand what we are about and what we want to achieve, we know our marketing needs could not be in safer hands.”
Milsted Langdon LLP
“Marketing is not something that comes naturally to many accountants: JE Consulting has helped us as a firm finally to ‘grow up’ in our approach to this discipline.”
WhisperClaims
“We recently made the decision to switch from an in-house marketing team and associated third party spend on areas such as PR and digital marketing and instead flipped to a fully outsourced model with JE Consulting. The team have been hugely important in reshaping our marketing strategy and helping us access the accountancy market. The efficiency of our marketing efforts have substantially increased as a result. Very happy with the service so far”
Lamont Pridmore
“We use Jo Edwards and cannot recommend her more highly. JE have professionalised our marketing function and since 2008 we have achieved a growth rate of one new client for every working day in every year since then!”
Integral Private Finance Services Ltd
“As always the JEC team are incredibly efficient and responsive and your pricing extremely fair.”
Davis Grant
“Having been recommended to us by a peer and industry thought leader, Jo has not disappointed from initial meetings to on-going delivery. From the outset, her specific knowledge of the accountancy industry and ability to provide strategic guidance and steer us in the correct direction has been invaluable. Backed up by a team of specialists who provide high-quality work in a timely, courteous and helpful manner – we have been able to deliver on the planned digital marketing and PR priorities and also cope with unforeseen requirements in turbulent times. Looking forward to a continuing relationship in which we push our work onto new higher levels.”
CMEASY
“Just a word of massive thanks for everything JE Consulting did preparing for yesterday’s event which was a great success and really exceeded our expectations in terms of awareness, attendance and achievements!!
We could not have done it without all of your support in each and every way that you assisted us. Everything was executed so professionally and efficiently and even though it was our first, we actually looked the part with the excellent communications prior to and handouts and visuals at the event.
So, all in all, thank you so much, we are very grateful for all the ideas and support throughout this campaign. Great work all round!”
Hayward Wright
“We have been working with JE Consulting since September 2021, we have been so happy with the ideas and support they have given us. We are keen to set ourselves apart from other accountants and their help to do this has been invaluable.”
MFG Solicitors
“Working with the JE Consulting team means there is no need to have a qualified marketing person, or department, on site, they provide a completely outsourced service in all disciplines of legal service marketing.”
All Property Finance
“I am very grateful for the work JE Consulting’s team has put in and the advice you have given me over the years. Right from designing my logo to helping me keep high in the search engines, I could not have done this without you.”
Palmers Solicitors
“Having JE Consulting on board is like having our own in-house marketing department – we can call on them at any time, whatever our requirements, but without the overheads that come with employing our own marketing team.”
OGR
“Innovative, vibrant and free-thinking JE Consulting can be the secret ingredient in your business, the people who give you that extra percentage to raise your profile. It’s a pleasure to work with such talented people supremely skilled in communications, with the expertise and skills to help deliver award-winning success.”
Lamont Pridmore
“JE Consulting have continued to deliver large amounts of PR, design, website and social media work again for us [this year], offering excellent value for money.”
Haslers
Laurence Jacobs, describes JE Consulting “as part of our business development team”.
“Working with JE Consulting has given us valuable access to the range of resources that a firm requires to maintain a complete marketing/business development department – including design, PR, web services, copywriting and ad hoc advice – in a more flexible way, which suits our needs.
“Working with JE Consulting’s team is always a pleasure and we regard them as part of our business development team.”
Rotherham Taylor
Just to let you know your good work is working – we’ve had two queries in the last two days regarding us being property specialists.
Leigh Accountancy
“I just wanted to thank whoever put this together. In its simplicity, in the way that it gets the message across without resorting to jargon, it’s a beautiful piece of writing and something that I’m incredibly proud to put out into the world with Leigh Accountancy’s name on. It deserves to be read by a bigger audience than unfortunately our blog reaches.“
Mackrell.Solicitors
“The team at JE Consulting has a great reputation of delivering an effective, friendly and efficient approach – I would have no hesitation in recommending them to other firms.”
Glazers Chartered Accountants
“In the last 12 months, web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees.”
Who we work with:
MARKETING FOR ACCOUNTANTS
Clever marketing for accountants