By Tom Mason, Communications Director at JE Consulting
Want to make your LinkedIn page work a bit harder for you?
LinkedIn’s custom button feature might be just the ticket for professional service firms aiming to turn casual scrollers into engaged enquirers.
Custom buttons are available on every LinkedIn business page. By default, the CTA is set to ‘Visit my website’ and can be accessed when LinkedIn members click on the ‘More’ button on the page’s profile.
However, if you’re on LinkedIn Premium, this handy button can appear front and centre on your page, in your posts, and even in search results to grab that extra bit of attention.
Here’s how to make LinkedIn’s custom button work for you, with or without Premium.
Making the most of the custom button
There are several ways of employing the custom button on your LinkedIn business page to consider, each with its own unique objective:
- Contact us or visit our website
Directing people to your website? This is the most popular way to use the button. Even without Premium, LinkedIn lets you place this button under “More” on your page.Let’s be honest: most LinkedIn users know their way around a company profile, so this extra click won’t put off potential clients. - Lead generation form
Premium users can set up the button to link directly to a lead gen form, making it easy for interested folks to reach out.But here’s a little hack: LinkedIn already lets you embed lead gen forms on your profile page, so you can gather leads without the Premium price tag.
- Event registration
Hosting a webinar, conference, or any event? Link your button to the registration page.If you’re not on Premium, no worries – pin a post announcing the event and include the sign-up link. It’ll sit right at the top of your page, visible to all visitors.
What does LinkedIn Premium bring to the table?
For £80 a month (a discount’s available for annual subscribers), LinkedIn Premium offers a range of perks that go beyond the button:
- Eye-catching CTA button: Place a call-to-action button not only on your page but also across posts and search results.
- Visitor insights: Curious about who’s visiting your page? Premium gives you the lowdown.
- Testimonial spotlight: Showcase top client reviews and awards.
- AI posting help: Keeps your content on point, even on a busy day.
- Invite tool: Automatically invites those who like your posts to follow your page.
- Premium badge: Your company’s name gets the gold standard in LinkedIn with a badge for that extra bit of recognition.
If you’re all about engagement and lead generation, these features could be worth a look. But, if you’re just here for the button, some alternative tricks might serve you just as well.
So, is LinkedIn Premium worth it?
LinkedIn Premium comes with lots of bells and whistles that might help with brand presence, but it’s always worth considering whether these extras align with what your firm needs right now.
For many, the free options do the job nicely, letting you drive engagement and enquiries without the extra monthly cost.
Whether you go Premium or not, LinkedIn’s custom button is there to help you turn page visitors into potential clients.
So why not give it a go? You’ve got nothing to lose – and maybe a few new clients to gain!
To find out how we can help you with your LinkedIn marketing strategy, please get in touch.
